Ramona Furter

Swiss Post, Advertising · Zurich

• Plans and executes the projects critical to the unit's AI strategy: opportunity sizing through to a prioritised roadmap with KPIs, then delivery from concept to launch.
• Builds the executive communications herself: C-level proposals presented as working, clickable prototypes instead of slide descriptions.
• Cut time spent on sales by 30% through automation and AI implementation; cut feedback time on proposals and pitches by 90% with a pitch-check tool she built.

Self-employed

• Built smedium (websites and AI workflow automation for small businesses) to first clients, and grew Pedal Peak, her live cycling platform, with events, product and community.

Ifolor Group · Zurich

• Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level; owned budget, resourcing and KPIs.
• Delivered +9% conversion and +15% checkout step rate through research, A/B testing and analytics, leading a cross-functional team and external agencies.

Brixel · Zurich

• Owned growth partnerships with financial institutions including UBS and Baloise; the main bridge between senior client stakeholders and the internal product team.

WePractice (Sparrow Ventures / Migros Group)

• Founding team of a health venture: two funding rounds closed, scaled to 10 locations, 23 people and 170+ customers; led marketing and sales after Series B.
• Built the go-to-market on hypotheses and data, reaching 1000+ client matches in year one.

Sparrow Ventures · Zurich

• Built growth and go-to-market for several internal startups, validation through scale-up; fast to become useful inside unfamiliar business models.

Die Mobiliar (insurance) · Bern

• Took three market pilots from MVP to launch inside a large insurer: Smide (now BOND Mobility), XpertCheck and Lizzy.
• Facilitated design thinking market experiments that steered product and marketing decisions; coached cross-functional teams and managed external agencies.